GENTING Singapore on Thursday broke ground on its new 550-room hotel in western Singapore, along Jurong Town Hall Road - PHOTO: GENTING SINGAPOREGENTING Singapore on Thursday broke ground on its new 550-room hotel in western Singapore, along Jurong Town Hall Road.Located at a 9,027 square metres site with a 99 year lease period, the hotel is slated to open in the first half of 2015 in a district earmarked by Singapore's Urban Redevelopment Authority as a new growth area with commercial, business and leisure facilities.The hotel is situated close to the International Business Park cluster of offices, as well as popular shopping malls such as JCube and Jem.Tan Sri Lim Kok Thay, Chairman of the Genting Group and Executive Chairman of Genting Singapore said, "With our hotel being the first to open in this growing precinct, we hope to create another unique hospitality product that will crank up the buzz meter in this already vibrant area to even higher levels. This will be a new landmark in the Jurong Lake District."