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Thread: The Boulevard Residences (BLVD) (D10, Freehold, SC Global)

  1. #1

    Default The Boulevard Residences (BLVD) (D10, Freehold, SC Global)

    The Boulevard Residences (BLVD)Taking luxury living to new heights from London to San Francisco, services once the preserve of privileged guests at the world’s most prestigious hotels are now featured in premier residential developments sited in elegant urban locations.

    Today, this level of service and luxury comes to Singapore by way of The Boulevard Residences (BLVD). The BLVD is not only an assent to living well but a defining experience of consummate quality and style.

    Tucked away from the bustle of Orchard Road, yet presiding over its skyline, the BLVD is a study in urbane sophistication. Two slender 36-storey towers linked by a sky bridge are clad in full-height glass curtain walls to provide uninterrupted views of the cityscape without. Boasting four super-luxurious penthouses, two with its very own swimming pool in the sky, and 42 dream apartments, every unit is accessed via a private elevator that takes the resident from a plush lobby directly to his haven.

    From your oasis of calm, you can watch the bustling city below your lofty perch. Just across from this address, the best shopping experience of Orchard Road beckons. The world’s leading fashion labels and designer couture are within short reach when ever you need that special outfit for the evening. When your stomach yearns for the finest Chinese fare, the Four Seasons Hotel’s acclaimed Jiang Nan Chun restaurant is just a hop across Orchard Boulevard. Fine dining, movie theatres, the trendiest gymnasiums and spas are all within walking distance. The term ‘a good neighbour’ has never held such promise.

    Inside the BLVD, life settles into contentment and tranquility. Space is not a luxury, but a given. Each apartment measures an average of 2,034 square feet and has living rooms that face only north or south directly. This obviates the intense heat and glare from the rising or setting sun while affording a panoramic view of the pulsating world outside.

    Finesse is about the things big and small that escape your attention when the world around you comes together so well. With a prime address in the heart of the city comes with the attendant traffic noise and its cacophony. But you won’t notice any of it as you’d be above it all; BLVD apartments are thoughtfully built from the sixth storey upwards to set you apart from the elements that might distract you from living well. You’d also be ensconced in the comfort of its fully air-conditioned interior without ever seeing the vents or hear its murmur. You are blissfully unaware, left only to savour the splendid life.

    A dip in the pool is no less a unique experience. Residents look over a canopy of trees to the city-spread below while lazing at the infinity edge of the 28-metre lap pool that is cantilevered outwards from the third storey. A fully-equipped gymnasium is located on a higher level at the sky terrace, providing the elevation for that perfect workout. Cooling breezes waft the sky terraces constantly, caressing you as you walk bare foot over the generous timber deck after a pilates session. Next to it, the viewing lounge and generous greens provide a lush sense of the tropics in the very heart of the city. And for those special occasions that demand a party, the lounge and outdoor timber-decked areas are the perfect venue to entertain your guests.

    Developer: SC Global Developments and Guocoland Group
    Location: Cuscaden Walk (District 10)
    Tenure: Freehold
    Completion Date: 2006
    Total Units: 46 in a 36-storey 180m Tower
    Unit Information:

    * Full curtain wall with glass fins and panoramic view for living room. All apartments have living rooms with balconies facing either directly north or south
    * Residential units from 6th floor upwards
    * Standard Rooms: 42 units about 2034 sqft (3 bedrooms)
    * 2-level Penthouse (2 units)
    * 3-level Penthouse (2 units) ~ with private swimming


    * 3-storey high entrance dropoff lobby with water feature background
    * 2 levels of sky terraces with fitness area complete with fitness equipment, viewing lounge, gardens and open function spaces
    * Cantilevered lap swimming pool at level 3
    * Function room and outdoor function area next to swimming pool
    * Children’s pool and playground
    * BBQ area with trellis
    * Private lift access to all units

    Price: From S$2000 psf

    The BLVD itself is a work of art. Its arresting structure is laced with the signature glass fins and a perforated metal screen that runs the entire height of both towers. This metal screen ingeniously encloses a stairway that is by day a porous sheath that catches light from various angles and in the night emits the ethereal glow of soft candlelight as a lantern, marking out its place in the resplendent night sky of Orchard Road.

    Befitting its stature, BLVD offers many of the impeccable services and experiences that have come to be expected of a luxury hotel. The concierge would ensure your reservations are in order for that perfect night out. A valet would arrange for your deliveries to be safely sent up to your apartment. As you step out from your car and into the plush lobby for the elevator ride that takes you directly up to your haven in the sky, you’d not have a care in the world.

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    May 2006

    Default BLVD unit sets record $3,205 psf price for Orchard Rd area

    Feb 13, 2007

    BLVD unit sets record $3,205 psf price for Orchard Rd area

    By Fiona Chan

    TWO homes in the Orchard Road area have sold at prices that have broken past records in the prime district.

    The Straits Times understands that a Singapore permanent resident has forked out more than $6.5 million for an apartment at The Boulevard Residence (BLVD).

    The unidentified buyer paid $3,205 per sq ft (psf) for the 2,034 sq ft three-bedroom unit at Cuscaden Walk, said market sources.

    This surpasses the price high set just a week earlier, by a unit in the Beaufort on Nassim at Nassim Hill that fetched $3,200 psf.

    The prices achieved by these two sales outstrip the last-known Orchard Road record of $3,050 psf. That was held by City Developments' St Regis Residences, the first residential development here to cross the $3,000 psf mark.

    But these pricey units still fall short of the $3,450 psf yardstick set by a penthouse unit at Marina Bay Residences late last year.

    However, property consultants say that the latest sales lend weight to earlier predictions that Orchard Road homes will soar to new price heights this year.

    'This year, most of the new launches in the Orchard Road area will start at $3,000 psf,' said Mr Ku Swee Yong, director of marketing and business development at property consultancy Savills Singapore.

    He said that the high prices would be partially supported by the displaced owners of 'at least 40 different estates that have gone en bloc in the Orchard Road area'.

    Mr Ku was unsurprised by the high price of the BLVD apartment, noting that the project's developer, SC Global, builds for the luxury end of the market.

    The BLVD, for instance, includes imported marble finishings, concierge and valet services, as well as a private elevator for each unit.

    The freehold development was completed in 2005 and is almost fully sold. Only two of its 42 units are left - one an individually customised super-penthouse that has not yet been released for sale.

    Average prices of BLVD units transacted over the last 12 months have hovered at around $2,200 psf, with one apartment believed to have been sold earlier this year for $2,850 psf.

    At the Beaufort on Nassim, 12 of its 30 units have been sold at prices starting from $2,300 psf.

    The project is being developed by Hong Kong's HKR International, which also owns The Sentosa Resort and Spa, formerly known as The Beaufort, on Sentosa.

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    May 2006

    Default David Gan buys $5m home

    Feb 14, 2007

    David Gan buys $5m home

    The celebrity hairstylist counts actress Fann Wong as his neighbour at The Boulevard Residence

    By Leong Su-Lin

    NO STOPPING HIM: Gan wanted a unit at BLVD (above) in Cuscaden Walk so much, he paid the downpayment even before he managed to find a buyer for his Paterson Edge home. -- FILE PHOTOS

    'Ziyi told me, 'Your apartment is already so nice', but I told her this one is even nicer' -- Gan (above) on actress Zhang Ziyi, who tried to dissuade him from buying the BLVD unit

    CELEBRITY hairstylist David Gan is no stranger to the high life, but now he really will be a cut above most other crimpers in town - he is buying a $5 million apartment on the 20th floor of the upmarket The Boulevard Residence (BLVD).

    At that price, it is hardly a snip. But the owner of Passion hair salon is getting $2.2 million from selling his current apartment on the eighth floor of nearby Paterson Edge.

    He is splashing out on BLVD although friends, including China actress Zhang Ziyi, tried to dissuade him from such an expensive purchase.

    'Ziyi told me, 'Your apartment is already so nice', but I told her this one is even nicer', he told Life! with a giggle.

    He believes it is 'fate' for him to live there - good friend Fann Wong has been living in BLVD for over a year.

    He reported that the MediaCorp actress told him: 'I'm so happy I don't have to drive to see you.'

    Gan, who will move in on April 6, said he loves his new place so much, he would have bought it 'even if I couldn't sell my old apartment'. He bought it from an existing owner.

    This is despite the fact that the hairstylist - who describes himself as being in his 40s - now won't be able to retire in 10 years as he had planned, as he will have to work an extra decade to pay off his loan.

    That he wanted the apartment badly shows in the timing of the purchase and sale of his current apartment.

    He paid the 10 per cent downpayment for the 2,038 sq ft apartment in Cuscaden Walk last Tuesday - before he had even sold his 1,300 sq ft Paterson Edge abode.

    Still, he managed to secure a sale two days later, though the $2.2 million for Paterson Edge is only $50,000 more than what he paid in 2001.

    He revealed that local singer Stefanie Sun recently offered him $1.9 million, but he turned it down because it was too low.

    In any case, he also owns a unit at Char Yong Gardens in Cairnhill Road that he hopes will fetch $3 million when it is eventually sold enbloc.

    He has been house-hunting for the past two years because he finds his three-bedroom Paterson Edge apartment too small.

    His new living room can hold 20 people comfortably, making it suitable for throwing 'watch or skincare parties with my clients', said Gan, who is a fan of Sisley beauty products and endorses luxury watch shop Yafriro at Paragon Shopping Centre.

    Previously, he had looked at units in luxury condos Admore Park, Four Seasons Park and The Light at Cairnhill but felt their designs were either 'too family, or too complicated'.

    He came close to buying a 19th-floor unit in BLVD in September last year, when he made an offer at $3.9 million. Then in October, he had to fly to Toronto to do Zhang's hair for the 31st Toronto International Film Festival. When he returned, he found that the apartment had been sold for $5.1 million.

    'I cried and cried and was so depressed that Dr Georgia and Karen were very worried for me,' he said, referring to aesthetic physician Dr Georgia Lee and celebrity stylist Karen Ng.

    He joked: 'Simon Cheong's wife is my customer, so I pestered her to ask him to sell me an apartment cheaper.' Cheong is CEO of SC Global Developments, the developer of BLVD.

    Although he will keep most of his designer furniture, including a Fendi bed, Versace carpet and Philippe Starck chairs, he has hired interior designer Norman Yeo of One Stop Concept to look out for more, including a chandelier for the foyer.

    He looks forward to celebrating his birthday on July 21 there, when close friends can see 'how David Gan lives his life with his drama furniture'.

    It is not about showing off, he said. 'Life is short, and you need to pamper yourself.'

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  5. #5

    Default Re: The Boulevard Residences (BLVD) (D10, Freehold, SC Global)

    Penthouse at The Boulevard Residence may set new benchmark

    By Loh Kim Chin, Channel NewsAsia | Posted: 17 April 2007 2055 hrs

    SINGAPORE : Market-watchers are expecting to see fierce bidding for a high-end luxurious penthouse near Orchard Road.

    The unit at The Boulevard Residence is scheduled to be up for auction next month.

    It is the last of only two super penthouse units at the premium freehold project developed by SC Global Developments and Guocoland.

    The auction is by invitation only and will be jointly conducted by Christie's Great Estates exclusive affiliate Ken Jacobs and Colliers International.

    According to some estimates, the price could reach some S$5,000 per square foot, which translates to S$35 million for the unit.

    The 7,000 square feet penthouse sits at the top of a 36-storey building and boasts a 360-degree panoramic view of Singapore.

    It comes with a private 11-metre lap pool overlooking the city skyline and an open rooftop terrace garden. - CNA/ch

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