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Thread: Fewer project launches during CNY affect sales of new homes

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    Default Fewer project launches during CNY affect sales of new homes

    Fewer project launches during CNY affect sales of new homes

    Mar 16, 2018

    Expert says 28% drop from January not indicative of market slowdown

    Lee Meixian


    Developers holding back launches of new projects during the Chinese New Year festivities hit sales of new homes last month.

    They sold 377 private homes - excluding executive condominium (EC) units - last month, a 28 per cent drop from the 524 units moved in January. There were only two new launches, so buyers were certainly not spoilt for choice.

    Parksuites, a 119-unit project by Far East Organization in Holland Grove, soft-launched 50 units and sold three at a median price of $2,215 per sq ft (psf).

    Nim Collection, a 99-year leasehold landed project, launched 26 units and also sold three, at a median price of $1,661 psf.

    JLL national director of research and consultancy Ong Teck Hui said February's figures were comparable with January last year as both were Chinese New Year months.

    There were 186 units launched in February with 377 units taken up, compared with 108 launched and 382 units sold in January 2017.

    "So the low-key performance in February is not indicative of a market slowdown," said Mr Ong.

    "Notwithstanding the festive period in February and the dearth of new launches, buyers were still house-hunting among previously launched projects, resulting in sales from these accounting for 98.4 per cent of total new private home sales during the month. This is indicative of ongoing interest among home buyers," he said.

    Ms Tricia Song, research head for Singapore at Colliers International, noted that some developers have started to raise prices at previously launched projects.

    The median price at Kingsford Waterbay in Upper Serangoon, for example, rose from $1,111 psf in March 2015 to $1,349 psf last month. The median price at Grandeur Park Residences near Tanah Merah MRT station increased from $1,406 psf at the launch in March last year to $1,487 psf last month.

    The price at Clement Canopy has gone up from $1,343 psf in March last year to $1,479 psf now as it pushes towards an 87 per cent sell-through rate.

    Developers are expected to keep timing launches with price rises.

    Year on year, sales last month were down 61.5 per cent from the 979 units sold in February last year.

    If ECs are included, developers found buyers for 469 units last month, a 24.8 per cent drop from the 624 units sold in January this year and a sharp 64 per cent fall from the 1,308 units sold in February last year.

    PropNex Realty chief executive Ismail Gafoor said: "February traditionally witnesses lesser property activity due to the festive celebrations and lack of new launches.

    "With more new launches lined up in the coming months, we can expect sales to pick up and transactions to increase."

    Upcoming launches in the next few months include The Tapestry in Tampines Avenue 10, The Enclave @ Holland, Rivercove Residences EC, Twin Vew in West Coast, Margaret Ville in Margaret Drive, Amber 45 in East Coast and Park Colonial in Woodleigh Lane.

    Strong demand is expected for Rivercove Residences next month as it is the only EC launch for this year. Mr Ismail said the record land bid price for Sumang Walk EC site ($583 psf ppr) announced this month will propel home buyers and upgraders to make a move to buy existing EC stock before values rise.

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    CNY lull, absence of launches cause 28% drop in Feb new home sales

    Fri, Mar 16, 2018

    Lee Meixian


    SINGAPORE developers sold 377 private homes - excluding executive condominium (EC) units - in February, a 28 per cent drop from the 524 units sold in January, as developers held back from launching new projects during the Chinese New Year festivities, amid a depleting inventory of units for sale in the market.

    This was according to figures released by the Urban Redevelopment Authority on Thursday.

    There were only two new launches. Parksuites, a 119-unit project by Far East Organization in Holland Grove, soft-launched 50 units and sold three at a median price of S$2,215 psf. Nim Collection, a 99-year leasehold landed development, launched 26 units and sold three units as well, at a median price of S$1,661 psf.

    Making an apple-to-apple comparison, Ong Teck Hui, national director of research & consultancy at JLL, said Feb 2018's figures were actually comparable to those in Jan 2017 - the Chinese New Year month last year.

    Some 186 units were launched in Feb 2018 with 377 units taken up, versus 108 units launched and 382 units sold in Jan 2017.

    Units sold

    "So the low-key performance in February is not indicative of a market slowdown," he said. "Notwithstanding the festive period in February and the dearth of new launches, buyers were still house-hunting among previously launched projects, resulting in sales from these accounting for 98.4 per cent of total new private home sales during the month. This is indicative of ongoing interest among home buyers."

    Developers are not idling in the background either. Tricia Song, research head for Singapore at Colliers International, noted that some have in fact started to raise prices at their previously launched projects, and are expected to continue to time their launches to benefit from a further recovery in residential prices.

    For example, median prices at Kingsford Waterbay at in Upper Serangoon have increased from S$1,111 psf in March 2015 to S$1,349 psf in Feb 2018. Grandeur Park Residences near Tanah Merah MRT has also seen its median price rise from S$1,406 psf at launch in March 2017 to S$1,487 psf in Feb 2018, as it reaches its 90-per-cent sold mark.

    Over in the West, median prices at The Clement Canopy also rose from S$1,343 psf in March 2017 to the latest S$1,479 psf as it pushes towards a 87-per-cent sell-through rate.

    Year-on-year, sales suffered a 61.5 per cent drop from the 979 units sold in Feb 2017.

    Inclusive of ECs, a public-private housing hybrid, developers found buyers for 469 units last month, a 24.8 per cent drop from the 624 units sold in Jan 2018, and a sharp 64 per cent drop from the 1,308 units sold in Feb 2017.

    This was due to an almost depleted supply of unsold EC units, said Mr Ong from JLL. "Excluding Rivercove Residences which is yet to be launched, there were only 212 unsold EC units in projects under marketing. This is only a small fraction of the 2,514 unsold EC units being marketed one year ago," he said.

    Ismail Gafoor, CEO of PropNex Realty, believes the February lull will not last. "With more new launches lined up in the coming months, we can expect sales to pick up and transactions to increase, with the month of March witnessing approximately more than 500 units sold."

    Mr Ismail expects home buyers and upgraders to move quickly to purchase existing stocks of available EC units especially before prices start to increase, as anticipated to after the government sold the Sumang Walk EC site to a City Developments joint venture at a record land price of S$583 psf per plot ratio, which could translate to a break-even cost of close to $1,000 psf for its completed units.

    Upcoming launches in the next few months include The Tapestry at Tampines, The Enclave @ Holland, Rivercove Residences EC, Twin Vew at West Coast, Margaret Ville at Margaret Drive, Amber 45 in Marine Parade, and Park Colonial at Woodleigh Lane.

    Ms Song from Colliers expects overall home prices to rise 5 per cent in 2018, in view of the abundant expected supply over the next three years. She also forecast developer sales to rise by 19 per cent year-on-year to 12,600 units excluding ECs, up from the 10,566 units sold in 2017.

    Nicholas Mak, executive director of the ZACD Group, said that there are potentially more than 20 private residential projects with 12,500 units in total that could be launched in 2018.

    "These projects are developed on either government land sales sites or en-bloc sale sites acquired by the developers. If the market sentiment continues to remain sanguine through the year, the primary market sales could range between 11,000 and 14,000 private housing units in 2018."

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