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Thread: The Garden Residences @ Serangoon North Ave 1

  1. #136
    Junior
    Join Date
    May 2010
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    1,230

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    Have to understand that 1600 psf at both that kinda location is already not easy to sell (unless there’s any “buyers feel good” catalyst such as nearby land price 20-30% higher bid etc)
    With the two launch together, it’s expected the pie need to split half.
    Though affinity bid the land price lower, it does not put them in any better situation since it has 1k plus units to clear. At current, There’s no immediate demand in serangoon area at that kind of location unless both of them are near Nex or mrt.


  2. #137
    Junior
    Join Date
    May 2010
    Posts
    1,230

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    Quote Originally Posted by 2824 View Post
    The flip side is that if they did not rush to launch, then probably a good portion of their sales yesterday would have gone to gardens anyway, which would put them in a worse off position.
    At first, I would have think so. But when think deeper, might not be the case. Buyers no need to rush to buy TGR immediately (given TGR price is not that enticing, location so so etc) . Buyers can adopt the wait and see attitude and wait till affinity is launched and compare both prices. On the other hand, affinity can also observe the buyer’s response towards TGR before pitching their pricing accordingly to better entice the buyers. In short, affinity need not rush. Just My 2 cents.
    Last edited by Xan; 3rd June 2018 at 12:09 PM.


  3. #138

    Default

    Oxley still has the former rio casa (to be called riverfront residences) to launch. that's why better launch affinity first in order not to compete with itself.


  4. #139


  5. #140

    Default

    @Xan: i do agree with you that affinity and garden residences at 16xx is challenging at that serangoon north road. Some more launch together, pie split into half since buyers got more choices on the market. Some more its not that near MRT station.

    However, think that woodleigh condo launching soon. above 2000psf. last time that woodleigh mrt station is a "white elephant", now suddenly become "gold rooster".. haha


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