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Thread: The Florence Residences Condo

  1. #1
    Join Date
    May 2011
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    104

    Default The Florence Residences Condo

    Some time back, Logan Property bought up Florence Regency in Hougang, when it was sold en bloc in a collective sale. It will be re-developing this site into a new condominium development, to be possibly called the Florence Residences. If that is true then the name, while not being really catchy or very classy, does make perfect sense. After all, it is close enough to the former name, and fits its surrounding, since the access road is called Florence Road. Perfectly apt, though a trifle boring.

    So what will the Florence Residences condo be like? For a start, with a land area of close to 400,000 sq ft, and resultant gross floor area of over 1 million square feet of built up space, it will be BIG! We are talking of well over 1,000 units here, along the lines of Riverfront Residences and Parc Esta. The developer will be Logan Property.

    The Florence Residences showflat has not been built yet, so we can't quite tell what the sizes and finishes will be like. But from our previous experience of Logan Property at Stirling Residences (another huge project), it ought to be quite good, with pretty functional and efficient layouts.

    The other question is whether it will find enough buyers, given its size. After all, this location is not extremely convenient. From the Florence Residences condo to Kovan MRT station is a 10 minute walk, cutting through the small lanes of Kovan estate. To the nearest shopping mall, Heartland Mall, is about 12 minutes walk. The nearest point of reference is probably Riverfront Residences, as that too is quite a walk from the nearest MRT station and town centre. Riverfront has managed to sell over 700 units to date since its launch in July 2018, but it could be argued that they are considerably cheaper, at an average of $1,3xx PSF.

    Anyway, the Florence Residences showflat will likely only open its doors in the first half of 2019, so time will tell whether demand is strong enough to support the pricing here. After all this project does have the advantage of being located in a private residential estate, with unblocked views over the landed houses around it.

  2. #2
    Join Date
    May 2011
    Posts
    104

    Default

    Latest update is that Florence Residences will launch next month in February, likely after CNY.

  3. #3
    Join Date
    May 2011
    Posts
    104

    Default The Florence Residences Condo :: Floor Plans

    The draft Florence Residences floor plans are now available. The showflat is double-storeyed (seems to be some sort of trend nowadays), with the show units at the upper level. Showcasing a 1 bedroom + study, 2 bedroom, 3 bedroom, and 5 bedroom unit.

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