The regulations are aimed at making prices more transparent to protect both consumers and property sellers, it said, as concerns grow throughout the country at an increasing lack of affordable housing. -- PHOTO: REUTERS
SHANGHAI - CHINA'S economic planner told developers and real estate agents on Tuesday not to use underhanded means to sell property, as Beijing continues efforts to cool the country's real estate market.
Anyone trying to sell a property 'must not use false or nonstandard price labels to mislead property buyers", the National Development and Reform Commission (NDRC) said in new rules that take effect on May 1.
The regulations are aimed at making prices more transparent to protect both consumers and property sellers, it said, as concerns grow throughout the country at an increasing lack of affordable housing.
China's property developers often lure buyers a several tactics, including touting only the lowest priced unit in residential projects.
Other typical practices include deliberately marking up prices and offering subsequent 'discounts' to create the impression buyers are getting a good deal.
Some developers also hype up prices by withholding some units to create the impression that newly opened buildings are selling fast and should be snapped up quickly. -- AFP