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Thread: ERA's marketing of Sky Habitat causes stir

  1. #1
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    Default ERA's marketing of Sky Habitat causes stir

    http://business.asiaone.com/Business...07-338201.html

    Sunday, Apr 08, 2012

    The Business Times

    ERA's marketing of Sky Habitat causes stir

    By Mindy Tan

    Three most actively transacted completed non-landed residential developments in the top five districts in 2011.

    In their eagerness to market units before the official launch of Sky Habitat, marketing agents ERA Realty had a brush with the law last week.

    According to a LTA spokesperson, LTA officers spotted the display of banners within public streets and setting up of tentage by agents along Bishan Street 14 on March 30, 2012, and asked the agents to remove the banners, at the same time advising them to remove the tentage which they were using as a working area to distribute pamphlets to motorists who were driving past.

    "We will be issuing notices of offence to the agents for the unauthorised display of banners. We have also notified the Council for Estate Agencies (CEA) about the agents' promotional activities along Bishan Street 14 and have requested them to take necessary action if their agents are found to breach the Council's Code of Practice," added the spokesperson.

    The long queues formed in front of CapitaLand's Bedok Residences' showroom days before the official launch had earlier resulted in the estate agency watchdog spelling out in detail, for the first time, the rules on queues for condominium launches.

    Residents in Bishan said that the marketing for the project has been quite aggressive, with flyers distributed to individual homes, and booths and banners set up within Junction 8.

    Knight Frank and ERA are the marketing agents for Sky Habitat, the 99-year condominium project located in Bishan Central on Bishan Street 15.

    Thus far, there has been encouraging interest based on the number of people pre-registering their interests, said agents for the project, which comprises 509 units across two 38-storey towers.

    The project, which is designed by Moshe Safdie - the architect behind the Marina Bay Sands integrated resort - is developed by Bishan Residential Development - a joint venture between CapitaLand's CapitaLand Residential Singapore, Mitsubishi Estate Asia and Shimizu Investment (Asia). It is expected to be launched on April 14.

    According to a report issued earlier, indicative prices for the project are in the range of $1,700 and $1,800 psf; the figure can change, depending on buyer interest, closer to the target launch date.

    At the price, the condo will set benchmark prices across all suburban projects.

    Unit types for Sky Habitat include one-bedroom plus study (635 to 958 sq ft), two-bedroom (721 to 1,302 sq ft), three-bedroom (1,216 to 1,894 sq ft), four-bedroom units (1,550 to 2,260 sq ft), and penthouse units (2,551 to 3,671 sq ft).

    A majority of the units are three-bedroom units (218 units), followed by the two-bedroom and two-bedroom plus study units, of which there are 68 and 82 units respectively.

    "We're not in the habit of building small units, that simply is not our philosophy. For Sky Habitat, (we are looking to) attract families who need more space, so the focus is on three-bedroom units," said Wong Heang Fine, chief executive of CapitaLand Residential Singapore.

    "House prices are a reflection of global sentiments and economic growth and interest rates. Given current conditions, where global sentiments seem to be improving and interest rates remain low and very competitive, I think there will still be demand for private housing," he added.

    This article was first published in The Business Times.

  2. #2
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    nothing to these agents....all thick skinned people...just like china mei mei in geylang....

  3. #3
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    I think the trend now is not hello kitty style of queuing. Passe!
    Like one forummer said, look like GL TKB style....you stop the car, she asked..."wanna go?"

  4. #4
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    Hey!

    Today is when the Sky meets the Garden (or whatever?!) !!!

    Didnt have to kaypoh in the showflats ...

    Anyone got any news on this ? Contribute leh ...


    DKSG
    Stay Calm and Cool

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    Quote Originally Posted by DKSG
    Hey!

    Today is when the Sky meets the Garden (or whatever?!) !!!

    Didnt have to kaypoh in the showflats ...

    Anyone got any news on this ? Contribute leh ...


    DKSG
    Stay Calm and Cool
    Heard PSF 1500 to 1800. Offered 3% discount today. Packed showroom and selling well.

  6. #6
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    Singaporeans are really rich.

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    Quote Originally Posted by plastic
    Heard PSF 1500 to 1800. Offered 3% discount today. Packed showroom and selling well.
    One of e buyers is my relative

  8. #8
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    They did not seek your advice.
    Quote Originally Posted by hyenergix
    One of e buyers is my relative

  9. #9
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    Quote Originally Posted by DC33_2008
    They did not seek your advice.
    They are rich enough and have holding power. However it should be for self-stay.

  10. #10
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    It is not just about having money or holding power. It is about money well spend or going to be like Bishan 8.
    Quote Originally Posted by hyenergix
    They are rich enough and have holding power. However it should be for self-stay.

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    Quote Originally Posted by DC33_2008
    It is not just about having money or holding power. It is about money well spend or going to be like Bishan 8.
    what about bishan 8?

  12. #12
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    It took this project 10 years to break even.
    Quote Originally Posted by plastic
    what about bishan 8?

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    Quote Originally Posted by radha08
    nothing to these agents....all thick skinned people...just like china mei mei in geylang....
    have heard agents doing very well selling new launch projects now... most of them keen to forsake resale n going to new ...

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    Quote Originally Posted by peterng8
    have heard agents doing very well selling new launch projects now... most of them keen to forsake resale n going to new ...
    Yes. Can easily see from propguru listings. All agents from same agency marketing same new projects. Only a handful advertise the stuck resale or subsale units every day...

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    Quote Originally Posted by carbuncle
    Yes. Can easily see from propguru listings. All agents from same agency marketing same new projects. Only a handful advertise the stuck resale or subsale units every day...
    those agents that i have contact have shared that they sold At LEAST 2 new units for every launch easily....especially those affordable quantum. they will highlight the benefits of buying NEW....

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    Quote Originally Posted by peterng8
    those agents that i have contact have shared that they sold At LEAST 2 new units for every launch easily....especially those affordable quantum. they will highlight the benefits of buying NEW....
    To me, buying new launch is high risk. Cant even predict what the market will be like when project TOP

  17. #17
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    Quote Originally Posted by peterng8
    those agents that i have contact have shared that they sold At LEAST 2 new units for every launch easily....especially those affordable quantum. they will highlight the benefits of buying NEW....
    Commission for new project not as good as resale.

  18. #18
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    Quote Originally Posted by Rosegarden
    Commission for new project not as good as resale.
    Definitely lah... one agent sell 10 units in a weekend will never be given 100k of commission... like that can don't work for many many months liao...

  19. #19
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    Quote Originally Posted by carbuncle
    To me, buying new launch is high risk. Cant even predict what the market will be like when project TOP
    but singaporean like to gamble...

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