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Herd mentality is defined as actions undertaken by a large group of people who are easily influenced greatly by their peers or surroundings.
In real estate, herd mentality is very apparent. Supplemented with the fear of losing out, when a group of people start selling their houses for a profit, suddenly everyone wants to sell too.
But is this movement safe? Is it a good time to sell just because a hundred people are doing it? Or a thousand? Can you safely say that it is indeed a good time for you to sell your house just because your neighbours are cashing in?
The truth is, with every large movement, people are riding a wave of adrenaline not created from any real need but by a sudden spike or lapse in the market somewhere. We know people get rich from it because that's what the mainstream media would report on.
What about the ones the media does not report on? Did they get rich too or did they lose everything in the property gamble?
This is not to say that one should avoid taking advantage of a bubble forming. If you know for sure that you can make a lot of money and still manage to buy a new residence with enough cash left over for a retirement fund, not taking advantage would be the wrong thing to do.
As an investor, this makes perfect sense. A house is rarely a home and more of a money making tool.
For a homemaker, however, the playing field changes. Your house is your home and for some, all the surplus cash they have is either pumped into the residence or is insufficient for them to gamble with.
Selling your home then, becomes a weighted decision. Should you sell during a bubble and hope to make more money or do you wait it out, content that you at least have a home which is increasing in value?
Some people will advise you to sell as soon as you can to take advantage of the sharp demand in the property market while it's still hot. Others will caution you to wait and see before you plunge.
But when is it really a good time to sell and can the actions of a select group of people make that decision for you?
Herd mentality can be harmless but when it begins to influence you to make life changing decisions on a whim, it gets dangerous.
If buying and selling houses is considered investing then like typical investments, some succeed, others fail terribly.
When to sell is ultimately a decision best left up to you and you should not seek to sell your house just because everyone else is doing it.There is rarely a good or bad time to sell because opportunity can strike at any moment.
You just have to differentiate opportunity from herd reaction.
Written by: Christopher Chitty