Sunway's Iskandar tourism thrust
By Vasantha Ganesan
Friday, 04 Oct 2013, 12:01 AM

It won't be long before the Sunway Group throws in its lot with Johor in the state’s transformation into a national hub for theme and amusement parks.

Already an established player in theme park development, Sunway currently operates two popular theme parks in the country – Sunway Lagoon Theme Park and Lost World of Tambun.

Now, t he Sunway Group has plans to introduce its successful theme park business to Johor by developing the 729ha (1,800 acres) it owns in Pendas and Medini, in Iskandar Malaysia.

Since the opening of its first theme park over two decades ago, Sunway’s theme parks have welcomed more than 20 million local and foreign visitors. The number of visitors to Sunway Lagoon hit the one million mark in 2010 and grew by a fifth to 1.2 million in 2012; whereas Lost World of Tambun saw a jump in visitor numbers from 69,944 in 2004 to 549,727 in 2012.

In a recent interview with FocusM, Sarena Cheah, joint managing director of the property development division, group strategy and corporate development, was asked how the group plans to position the theme park in Johor, given the numerous parks planned in the state as well those in Singapore. She says there are still details to be finalised but it is highly likely the park will have “water” and “nature” themes.

“Our theme park in Sunway [the Resort City] is water-based. In Ipoh, it is tucked among the limestone caves. The activities are adventure-based and are centred on water. [Being] water-based is consistent throughout [our parks]. So in Johor it will also be water-based.

“We have a river and a lot of green. We may make it educational. It could be very nature- and adventure-based, [especially] because we have a hot climate.” - See more at: