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    July 16, 2007

    [SIZE="5"][B]'ION' for prime downtown development[/B][/SIZE]


    THE much anticipated upscale shopping mall located at the junction of Orchard and Paterson road will be named ION which also stands for, I on Orchard.

    The 660,000 sq foot mall, a joint project between Singapore's CapitaLand and Hong Kong's Sun Hung Kai Properties, is looking to be completed by 2008.

    Boasting more than 450 stores spread over some one million sq ft of retail space, the shopping mall and residential project on the prime Orchard Turn site promises many 'innovative retailers and flagship concepts under one roof' when completed.

    Other features of the mall include a double storey observation deck, an art and exhibition gallery and the largest sheltered public square on Orchard road, a statement from Orchard Turn Development said.

    The statement added that the eight floor mall will be within a 218m-tall, 56-storey luxury building, where the remaining 48 floors will contain 175 high-end apartments called Orchard Residences.

    The first phase of 98 apartments, which will be ready at the end of 2009, were snapped up at a record average price of $3,213 per sq ft earlier in March.

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    [SIZE="5"][B]Mall at Orchard Turn officially named ION Orchard[/B][/SIZE]

    By Daryl Loo, Channel NewsAsia | Posted: 16 July 2007 2314 hrs


    SINGAPORE: The 660,000 square foot landmark mall at the corner of Orchard Road and Paterson Road is targeted to be ready by the end of next year.

    Joint developers CapitaLand and Sun Hung Kai Properties expect rents to start from S$20 per square foot, and possibly exceed S$60 per square foot.

    This means average rents for the mall, which sit on top of Orchard MRT station, will comfortably surpass the S$18 to S$19 per square foot initially targeted.

    Pua Seck Guan, CEO, CapitaLand Retail, said: "Well I think on the prime ground floor shops of a smaller size, certainly you know it will be anywhere from S$40 to S$60 over.

    "And similarly, at [the] basement which is the highest traffic area, I think we will be expecting rental of anything between S$40 to S$60 over."

    In a bid to differentiate itself from other established shopping centres on Orchard Road, ION Orchard is dedicating up to 60 per cent of its space to new brands, flagship and concept stores.

    Said Soon Su Lin, CEO, ION Orchard, "They will either be flagship or signature stores. In other words, if it is an existing brand it will be the largest and most interesting, with the widest range of products.

    "There will be new [retailers] to the market as well, and there will also be existing retailers or established retailers coming up with new concepts."

    Competition on the Orchard Road prime retail shopping belt is intensifying.

    Far East Organization on Monday launched its marketing efforts for the new Orchard Central mall at Somerset MRT station.

    The 11-storey mall will boast a cluster concept, with shops grouped into clusters such as Food, Youth and High Life. - CNA/yy

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    Default Re: 'ION' for prime downtown development

    Quote Originally Posted by mr funny
    [SIZE=5][B]Mall at Orchard Turn officially named ION Orchard[/B][/SIZE]

    By Daryl Loo, Channel NewsAsia | Posted: 16 July 2007 2314 hrs


    SINGAPORE: The 660,000 square foot landmark mall at the corner of Orchard Road and Paterson Road is targeted to be ready by the end of next year.

    Joint developers CapitaLand and Sun Hung Kai Properties expect rents to start from S$20 per square foot, and possibly exceed S$60 per square foot.

    This means average rents for the mall, which sit on top of Orchard MRT station, will comfortably surpass the S$18 to S$19 per square foot initially targeted.

    Pua Seck Guan, CEO, CapitaLand Retail, said: "Well I think on the prime ground floor shops of a smaller size, certainly you know it will be anywhere from S$40 to S$60 over.

    "And similarly, at [the] basement which is the highest traffic area, I think we will be expecting rental of anything between S$40 to S$60 over."

    In a bid to differentiate itself from other established shopping centres on Orchard Road, ION Orchard is dedicating up to 60 per cent of its space to new brands, flagship and concept stores.

    Said Soon Su Lin, CEO, ION Orchard, "They will either be flagship or signature stores. In other words, if it is an existing brand it will be the largest and most interesting, with the widest range of products.

    "There will be new [retailers] to the market as well, and there will also be existing retailers or established retailers coming up with new concepts."

    Competition on the Orchard Road prime retail shopping belt is intensifying.

    Far East Organization on Monday launched its marketing efforts for the new Orchard Central mall at Somerset MRT station.

    The 11-storey mall will boast a cluster concept, with shops grouped into clusters such as Food, Youth and High Life. - CNA/yy

    ______________________________________________________


    I OWN NOTHIN on Orchard


    ______________________________________________________

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    Default Re: 'ION' for prime downtown development

    July 18, 2007

    [SIZE="5"][B]ION-ic Turn[/B][/SIZE]

    [B]Ion Orchard - not many shoppers and industry insiders seem to like the name given to the mall in Orchard Turn. But location and shop mix rather than name are key to survival[/B]

    By May Yip


    [SIZE="1"]PULLING POWER: Ion Orchard's stars will be six duplex designer flagships that will project the front of the multi-million dollar complex. -- PHOTOS: ION ORCHARD[/SIZE]

    SAY it loud - Ion Orchard.

    Is it a clever, catchy name for a very high-profile Orchard Road mall? Or is it a moniker that you don't quite know how to pronounce - let alone know what it means - and which sits strange on a mall?

    After all, ion - which means an electrically-charged particle - seems to reside in the world of science and not the glitzy world of retail.

    On Monday, CapitaLand and Hong Kong's Sun Hung Kai Properties, the joint owners of the mall, announced that they had chosen to name their multi-million-dollar mall Ion Orchard.

    The 663,000 sq ft mall, which will rejuvenate Singapore's main shopping strip, will come up at the junction of Paterson and Orchard roads at the end of next year. It was previously referred to as the Orchard Turn project.

    'The name Ion Orchard resonates a high level of energy, dynamism and magnetism, characteristic of an ion,' said Ms Soon Su Lin, chief executive of Orchard Turn Developments which manages the mall.

    'It is a catchy name with easy recall and will appeal to a wide audience.'

    The 'I' in Ion also celebrates the individuality in every shopper and the personalised experience that the mall will offer, she added.

    The name was thought up by Singapore-based consultants Enterprise IG, the branding subsidiary of British advertising agency WPP Group, in October last year.

    It was then tested with audience groups and marketing material for it was developed before the name was unveiled.

    But a straw poll of 50 shoppers, branding experts and retail industry players yesterday drew mostly thumbs-down responses - 26 per cent liked the name but 68 per cent hated it. The rest were indifferent.

    'Ion Orchard is just too much of a mouthful and it sounds like some computer-gadget mall and may be a little misleading,' said undergraduate Maria Lim, 24.

    She prefers names 'like VivoCity which gives an idea of a city full of shops and would draw crowds'.

    Others noted that the word Ion is not easy on the tongue.

    'People may mispronounce it and I can imagine some calling it 'Eye-On' and others 'Yee-On', so it's going to confuse everyone, especially taxi drivers,' said businessman Suresh Kumar, 52.

    For the record, Ion is pronounced 'eye-on'.

    He noted that a name like Orchard Central - another Orchard Road mall next to Specialists' Shopping Centre which will open next year - is so much easier to pronounce.

    Indeed, when Life! asked readers in May for possible names for the mega project, they tagged Orchard to familiar words like City, Junction, Paradise, Central, Square, City, Oasis, Jewel, Cross and Peak.

    No wonder then that flavour chemist Willi Grab, 63, has trouble associating Ion with shopping.

    'I'm a chemist so I know all about ions, but how about the man in the street? While it is clear and short, I don't see how ions are really linked to the mall or the shopping experience,' he said.

    Retail experts also had lukewarm reactions.

    'An ion is an atom or group of atoms that has lost one or more electrons. To most shoppers, that would probably not be an immediate association with a mall,' said practice associate professor of marketing Seshan Ramaswami from the Singapore Management University.

    'Instead, ion probably brings up associations of various health-care products that use some ion-related technology for supposed health benefits.'

    Mr Danny Yeo, executive director of property consultancy Knight Frank, said: 'My first reaction was that it isn't a catchy name. With a shopping mall, you want a name that is catchy - easy to remember and pronounce.'

    Luxury haven

    STILL, a name's just a name. Popular or not, it will only go so far in keeping tills ringing, as the shops in hard-to-pronounce Ngee Ann City will attest.

    Added Prof Ramaswami: 'The name is far less important than location, which is really key, and the assortment of stores and other retail services like hairdressers and restaurants.'

    Ms Soon is aware of this too, which is why the mall will attract a collection of flagship concepts that will offer a wide range of merchandise and services.

    The stars will be six duplex designer flagships that will project the front of the sleek complex to create the impression of a luxury haven like Tokyo's Ginza district.

    Sun Hung Kai, which owns Hong Kong's luxe IFC Mall - home to posh department store Lane Crawford among other top shops - 'will be instrumental in opening the right doors for us', Ms Soon added. For now, she cannot reveal which big names have signed up.

    Experts point to other advantages, including its prime location and link to Orchard MRT station.

    Hence, they say it should surprise no one if shoppers come in droves, never mind if the name Ion sounds off-putting for now.

    As Mr Grab predicted: 'After a while, people will get used to the name and it'll become Orchard Road's icon.'

    And at the very least, it's got the public excited.

    'The name doesn't bring to mind a shopping mall, but it works because it's different,' said Ms Claire Cher, senior marketing and communications manager of property-based UOL Group.

    'The fact that we're talking about it, discussing it and debating whether it's a good name or not means that they've done a good job getting themselves noticed.'

    [email][email protected][/email]


    'The fact that we're talking about it... means that they've done a good job getting themselves noticed'

    [B]Ms Claire Cher, senior marketing and communications manager of UOL Group, on the name, Ion Orchard[/B]


    what's in a name

    LIFE! polled 50 shoppers and retail industry insiders on the name Ion Orchard yesterday

    Like the name: 26 per cent
    Hate the name: 68 per cent
    Indifferent: 6 per cent

    Makes them think of...

    Science: 52 per cent
    Energy: 14 per cent
    Computers: 6 per cent
    An iron: 4 per cent
    A shopping mall: 4 per cent
    Doesn't make them think of anything: 10 per cent
    Name of mall is not important when they shop: 80 per cent
    Name of mall matters: 20 per cent

    'It reminds me of a science park. Orchard Central would have been a better name because it sits right above Orchard MRT and that's central to me'

    [B]Usha Das, 26, student[/B]


    'I like the name - it's obviously derived from the electrically charged atom - so there's an association with energy. It has a contemporary feel. This fits well with the mall design'

    [B]Paul Mynard, 39, regional creative director of branding consultancy firm Fitch[/B]


    Additional reporting by Shaan Seth, Trisha Suresh, Aviel Tan and Huang Xueling

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    Default Re: 'ION' for prime downtown development

    July 18, 2007

    [SIZE="5"][B]A shopaholic's wish list[/B][/SIZE]





    TWO players in Orchard Road promise shopping concepts they hope will dazzle even the most jaded mall rat.

    Ion Orchard will house designer flagship boutiques as well as retailers which are new to Singapore. Word is that Swedish high street brand H&M might be a tenant. The mall will be topped by a double-storey observation deck on its 55th and 56th floors.

    Orchard Central is going with a cluster layout comprising eight divisions ranging from designer labels to a sprawling youth department not unlike what you get in Tokyo's Harajuku district.

    The 11-storey mall will have long escalators stretching across its facade, outdoor balcony seating and a glass-fronted shop suspended in mid-air outside the building called a Jewel Box.

    But for serious fashionistas, the more crucial question is: What sort of labels will the shops carry? While deals are still being inked, here's Life!'s list of the tenants we'd like to see.


    1. Unique stores

    Retail bigwigs like Harvey Norman, Giant and big chains like Zara have the moolah to afford skyscraping rents. But do we want yet another chain store at a new mall when we can find the same buys at 60 other malls?

    Bring in stores that we can't find here, like Japanese casual wear brand Uniqlo or Swedish fast fashion label H&M. Or French beauty emporium Sephora and designer standalone boutiques like Marc Jacobs and Chloe.


    2. Bigger boutiques

    Sure, Singapore already has branches of most designer monoliths here. But let's have supersized boutiques that carry the entire range of a brand's collection without having to wait eons for a particular item to be shipped in from a Hong Kong or Tokyo flagship or lament at a local buyer's poor choice of merchandise.


    3. World-class stores, please

    What Singapore lacks are world-class department stores like New York's Barney's, London's Selfridges and Hong Kong's Lane Crawford, which stock both obscure designers and up-and-coming cult labels.

    After all, a girl needs to be able to shop for Smythson stationery and Superfine jeans under one roof.


    4. Feed the shoppers

    Food outlets that can't be found anywhere else is always a good excuse to visit a mall. Why not aim high like the Time Warner Center in New York's Columbus Circle, which managed to draw Thomas Keller of French Laundry fame to open a Michelin star restaurant called Per Se?

    If affordable grub is more in tune with a mall's branding, we'd like to drool over Californian fast food chain In-N-Out Burger or unique ice cream chain Cold Stone Creamery from Arizona during breaks from trying on clothes.


    5. GPS not required

    It doesn't matter how pretty a mall looks on the outside if its interior is a pain to navigate.

    Ensure that the layout makes accessibility a breeze. That means placing escalators at vantage points throughout the mall and creating corridors and linkways that allow shoppers to move easily from one store to the next.

    Wheelchair-friendly ramps and lifts are also major pluses.

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