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Thread: The Avenir (D9, Freehold, Hong Leong Holdings, GuocoLand and Hong Realty)

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    Default The Avenir (D9, Freehold, Hong Leong Holdings, GuocoLand and Hong Realty)

    The Avenir to preview at prices from $2,930 psf

    By Cecilia Chow / EdgeProp Singapore

    January 3, 2020

    SINGAPORE (EDGEPROP) - At 6pm on Jan 3, joint developers Hong Leong Holdings, GuocoLand and Hong Realty will preview their latest luxury development, the 376-unit The Avenir. The freehold condominium is a redevelopment of the former Pacific Mansion, located in the prime River Valley neighbourhood of District 9.

    The project is designed by French architect, Jean Francois Milou, founder of award-winning international architectural firm studioMilou, and renowned as the architect behind National Gallery Singapore. The development will have twin 36-storey towers sitting on a 129,648 sq ft site, with units overlooking Orchard Road at one end, and the Singapore River at the other.

    Apartments range from one-bedroom units of 527 sq ft to four-bedroom units of 2,411 sq ft. Prices of one- to three-bedroom units will start from $2,930 psf; while four-bedroom apartments and four-bedroom-with-family room types will have prices upward of $3,030 psf.

    Facilities include two levels of basement parking, a 50m lap pool, a hydrotherapy pool and bicycle park. A concierge team will be on hand to assist residents with transport arrangements, laundry and housekeeping, as well as party catering or scheduling a personal trainer.

    The Avenir is located within a five-minute drive of both the CBD and Orchard Road prime shopping area. It is just a five-minute walk to the upcoming Great World MRT Station on the Thomson-East Coast Line, which is scheduled to open by 2021. The Great World City shopping mall, which is undergoing an extensive revamp, is expected to complete its refurbishment by 3Q2020. Meanwhile, The Avenir is targeted to obtain Temporary Occupation Permit by August 2025.

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    Default Re: The Avenir (D9, Freehold, Hong Leong Holdings, GuocoLand and Hong Realty)

    Avenir sells 20 units on first day of its launch

    Mon, Jan 13, 2020


    HONG Leong Holdings Ltd (HLHL) said it moved 20 units of its joint venture "ultra-luxe" condominium project, The Avenir, at an average selling price of S$2,960 to $3,560 per square foot (psf) on the first day of its launch on Saturday.

    Only 40 units were released during its weekend launch. Seven out of the 20 units sold were premium apartments, said HLHL in a press release on Sunday.

    Jointly developed by HLHL, mainboard-listed GuocoLand, and Hong Realty (Private) Limited, apartment sizes in the 376-unit freehold condominium range from 527 square feet (sq ft) for a one-bedroom apartment to 2,411 sq ft for a four-bedroom unit.

    Prices begin from S$2,930 psf for one-bedroom to three-bedroom units, while four-bedroom units start from S$3,030 psf.

    Two-thirds of buyers are locals while one-third are foreigners from China and the United States.

    According to Betsy Chng, head of sales and marketing at HLHL, more units are likely to be sold, pending telegraphic transfers of deposits and issuance of options.

    "We are very encouraged by the positive response to The Avenir. It is a good indicator of a healthy appetite for luxury condominiums with larger units in Singapore's prime residential market," she said, adding that the project is built on an "expansive" site area of about 129,648 sq ft, which the trio of developers had acquired in March 2018 for S$980 million in the biggest collective sale in a more than a decade.

    The Avenir is a short distance away from the upcoming Great World MRT station and the Great World City mall.

    The project, in District 9 of River Valley, is near the Eton House Pre-School, Odyssey The Global Pre-School and River Valley Primary School. Its sales gallery is located at the junction of Upper Cross Street and Chin Swee Road.

    Shares of GuocoLand were down one cent to S$1.940 on Friday.

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