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Thread: Tekka Mall gets new name and focus

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    Default Tekka Mall gets new name and focus

    [url]http://www.businesstimes.com.sg/sub/news/story/0,4574,290977,00.html?[/url]

    Published August 6, 2008

    [B][SIZE="5"]Tekka Mall gets new name and focus[/SIZE][/B]


    TEKKA Mall will be relaunched as The Verge, according to owner Corwin Holdings yesterday.


    [SIZE="1"]The Verge: The five-year-old mall, which is undergoing renovation, will become an IT, lifestyle and F&B hub[/SIZE]

    The five-year-old mall, which is undergoing renovation, will become an IT, lifestyle and F&B hub so as to reposition itself to attract the right tenants and the right shoppers, with a better-defined identity.

    A heavy emphasis has been put on the new hub-like nature of the mall by the name, which is derived from 'convergence'.

    Both its facade and the interior are being refurbished to give it a fresh look.

    The renovation, which began early this year, is expected to be completed by the fourth quarter. It is being done in phases to avoid interfering with existing tenants' business, and customers' comfort.

    More than 100 shops will be spread out on eight levels in the revamped mall, and Banquet has been selected as the food court provider for The Verge.

    An adjoining block is also undergoing a makeover to become Chill @ The Verge, which will be dedicated to attracting the younger set by only having entertainment and F&B outlets. The block is expected to be completed by mid-2009.

    Knight Frank Shopping Centre Management Pte Ltd has been appointed by Corwin Holding as the new managing agent and sole marketing agent for the 160,000 sq ft mall.

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    [url]http://www.straitstimes.com/Singapore/Story/STIStory_264932.html[/url]

    Aug 6, 2008

    [B][SIZE="5"]Revamped Tekka Mall gets new name[/SIZE][/B]

    By Serene Luo


    A FIVE-YEAR-OLD mall on the edge of bustling Little India is in the midst of a revamp that will make it more modern, but tone down its Indian identity.

    The owners of Tekka Mall in Serangoon Road have decided to renovate the complex and rename it The Verge - as part of an effort to improve its image, a spokesman said.

    The mall, located across the street from the original Tekka Market, plans to attract a new mix of restaurants, lifestyle and electronic outlets.

    At the moment, less than half of the shop spaces are occupied as construction crews refurbish the interior and facade. Only a handful of stores, offering Indian-related goods or services, remain.

    Spokesman Amir Salleh, the group director of property from Malaysian listed company DRB-Hicom, which owns the mall, said it would be different from its surroundings.

    'We are not trying to copy and replicate what is in Little India. We are trying to find something that is complementary,' he said in a phone interview from Kuala Lumpur.

    It is understood that many tenants have found the going tough at Tekka Mall over the past few years, with a number of them going belly-up.

    Although Mr Amir would not give details about his tenants, he said this revamp was one way of improving the situation for the remaining retailers.

    Some of the shopkeepers are hopeful that a new mix of outlets will attract buyers from outside the local Indian community.

    One of them, who wanted to be known only as Mrs Nathan, said many tourists and local Chinese and Malays visit the area.'It would be good to have more stuff to cater to them,' she added.

    Meanwhile, some shopkeepers interviewed felt shoppers would trip over the new name, which is a play on the word 'converge'.

    Mrs Elizabeth Sakunthala, who owns a beauty shop there, said: 'The name, Tekka Mall, is easier on the tongue. The Verge is going to take people more time to get used to.'

    Mr Gohulabalan, the honorary secretary of the Little India Shopkeepers and Heritage Association, said he hoped the mall would at least retain its name.

    'There are so many shopping malls in Singapore already,' he said. 'We don't want to lose the originality and authenticity of Little India.'

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