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Thread: SPH to launch [email protected] condo next month

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    Default SPH to launch [email protected] condo next month

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    Published January 19, 2007

    SPH to launch [email protected]leven condo next month

    Thomson project expected to be offered at $900 to $1,200 psf: sources

    By UMA SHANKARI


    (SINGAPORE) The [email protected] freehold Thomson condominium is to be launched by Singapore Press Holdings (SPH) early next month, it was announced yesterday.



    [email protected]: The bulk of the units in the four-tower 43-storey development will be four-bedroom units ranging from 2,271 sq ft to 2,820 sq ft


    Sources said that apartments in the 273-unit project in District 11 are set to be offered at $900 to $1,200 per square foot (psf).

    The bulk of the units in the four-tower 43-storey development will be four-bedroom units ranging in size from 2,271 sq ft to 2,820 sq ft, although one entire tower will consist of 3+1 bedroom units of 1,851 sq ft each. [email protected] will also have eight penthouses, ranging from 3,800 sq ft to 5,600 sq ft.

    Property firm Knight Frank, which is marketing the project, said that the penthouse units are likely to fetch higher psf prices than the rest of the apartments. Interest for the penthouses has been especially strong, the estate agency said.

    SPH said that units in the development could be launched in phases.

    Michael Chin, SPH's executive vice-president for Corporate Development & Times Properties, said about 20 to 25 per cent of buyers are expected to be foreigners. SPH plans to market the project in Hong Kong and Jakarta at around the same time it will be launched in Singapore, he said. Showflats are expected to be ready by the end of this month.

    Mr Chin said that total construction cost for [email protected] would come to over $100 million. The site is worth some $200 million.

    Work on the development is already under way, and SPH will call for a tender to appoint the main contractor next week. The main construction contract will be awarded next month, and major construction work is expected to start in April, Mr Chin said. The whole project will be completed by the end of 2009, he added.

    SPH declined to say what the launch price would be, but the group said that the units will be 'attractively and competitively priced'.

    Sum Soon Lim, SPH director and chairman of the Times Development subsidiary, said: 'SPH's condo offers great value given its prime location in District 11, spacious units, grand views and excellent design and top-notch finishes.'

    The project comes with two sky terraces, complete with gymnasiums and landscaped gardens. Other facilities include a 50-metre lap pool, a leisure pool with a jacuzzi, a fun pool and playground for children, and a designer-style clubhouse.

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    Default SPH's luxury condo in Thomson to be launched next month

    Jan 19, 2007

    SPH's luxury condo in Thomson to be launched next month

    By Joyce Teo, Property Correspondent



    PREPARING FOR LAUNCH: Unveiling SPH's 273-unit luxury condominium project at Thomson Road are (from left) chief executive officer Alan Chan, deputy chairman Cham Tao Soon and chairman Tony Tan. The 43-storey freehold development will be the tallest building in the Thomson area and is expected to set landmark pricing in the vicinity. Key features of the project include unobstructed views of the CBD, an abundance of carpark lots, relatively large units and two sky terraces. -- DESMOND WEE


    SINGAPORE Press Holdings (SPH), better known for its newspapers and magazines, will soft launch a 273-unit luxury condominium, [email protected], at Thomson Road, next month.

    The 43-storey freehold development is a seven-minute walk to the Toa Payoh MRT station and offers views of MacRitchie Reservoir, the Singapore Polo Club and even the Central Business District (CBD).

    Market sources say it is likely to fetch $1,000 to $1,300 per sq ft (psf) or more. It will be priced 'very competitively' and 'attractively'', said Mr Michael Chin, executive vice-president of SPH's corporate development division and Times Properties, yesterday. He said many potential buyers had expressed interest. About 20 to 25 per cent of buyers could be foreigners and the rest locals.

    SPH chairman Tony Tan said: 'We expect [email protected] to be well-received by both local and foreign buyers in the light of the growing demand for high-end luxury properties.'

    Mr Peter Ow, executive director of Knight Frank, which is marketing the project, said its pricing will be similar to pricing in the Novena and Newton areas. Condominiums in the Novena area are fetching $1,000 to $1,200 psf, while those in Newton are going for $1,200 to $1,500 psf, he said.

    [email protected], which will be the tallest building in the Thomson area, will set 'landmark pricing' in the area, he added. The project is distinguished by its large units. It will have 265 units of four-bedroom apartments ranging from 1,851 sq ft to 2,820 sq ft.

    Only certain people can afford these large units as their prices will start at nearly $2 million, said Knight Frank's Mr Nicholas Mak.

    There will be eight duplex penthouses ranging from 3,800 sq ft to 5,800 sq ft, to be priced higher than the regular units. Mr Chin said there is very strong demand for the penthouses which offer unobstructed views of the CBD.

    Another key feature is the abundant parking space - 404 carpark lots for the 273 units. Construction costs for [email protected] are estimated at over $100 million.

    The project is being developed by Times Development. While this is a one-off project by SPH, the group remains open to other development opportunities, said SPH's director and chairman of Times Development, Mr Sum Soon Lim.

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